And I’m sure too much of food porn and shopping showoffs will make you think that I’m an asshole.
So instead of talking about those materialistic achievements and how my waist have grown three inches after my Bangkok trip, I looked back at my tweets during my time in Bangkok and I’ve found this:
I saw a secondary schoolboy doing maths homework with his iPhone, his girlfriend next to him at the foodcourt of Siam Paragon.
A companion of mine commented when he saw this during the trip, “It’s not just about the efficiency of the work, it’s also about the style of how you work!”
So really, how true is that?
Yep, he’s a secondary school boy, 15, or 16 at most, flipping and tinkering around his iPhone while writing his maths answers onto the textbook. While his girlfriend is using her brains most of the time, she takes a peep whenever she gets a chance.
All in a high class shopping mall’s food court, Siam Paragon, which you can compare to our Kuala Lumpur’s Pavilion shopping mall.
That really leaves me pondering.
So you have a normal calculator and you have the iPhone at hand. If given the choice, most of us will choose the iPhone because it’s more efficient.
Or is it?
You can click on the buttons just as good as you click on a normal calculator. But clicking on an iPhone makes you feel better, doesn’t it? The eye candy, the swoosh and swirls and the scrolls and fades, and ooh not to mention the stares of jealousy and envy when people walk around you. That can make you feel real good.
So you can make phone calls and send sms with just any cheap handphone. Why choose an iPhone or Satio?
So you can cook just any dish just as good with a cheap Ikea non-stick pan. Why get a Buffalo Pan?
So you can always get the help of your brother or sister or your wife or husband to help you relieve the pain at your back with some good massage. Why get an Osim massage chair?
So you can just get a simple laptop at a cheap price at the store. Why get a Lenovo or HP or Dell?
Because really, no matter how much you want to deny it, style does play a role in your purchase decisions, because working with style and doing things with style makes you feel good.
So much for our rational decision making, hmm?
But then, this is what drives the consumerist society around. The need of luxury for self-realization and a reaffirmation of self values.
Do you agree that we not only strive to work efficiently, we want to work stylishly as well? And sometimes, even efficiency is compromised, we just plain wanna look stylish!
Hmm, excuse me while I go drool at the Google’s new phone Nexus One. Damn it’s so cool, I wanna get one!